Welcome to the Click-Away Pound Survey: 2016
The Click-Away Pound is a research survey designed to explore the online shopping experience of people with disabilities and examine the cost to business of ignoring disabled shoppers.
The past 20 years has seen a huge rise in the numbers of people choosing to shop online. The UK’s 11 million people with a limiting long term illness, impairment or disability should be amongst those who benefit most from online access to the UK’s major retailers. However, despite legislation which should guarantee access, many businesses still don’t think about disabled shoppers and their specific online needs.
The survey team is keen to hear from people whose disability affects the way they use the web, but an accessible and usable website should improve the online experience for everyone. You might not think of yourself as disabled, but if you have had problems accessing a website or you think the site owner hasn’t taken your particular needs into account, the CAP survey is for you too.
It only takes a few minutes of your time to complete the survey and add your voice to the call for change. The Click-Away Pound report is due to be published Summer 2016.
- The survey should take around 10 minutes to complete.
- The survey is anonymous and no personal data is collected.
Emerging Findings, March 2016
Early indications from the Click-Away Pound survey suggest that many websites still do not pay enough attention to the needs of their disabled users, and those users aren't happy. Read the full article by Steve Brownlow
Rick Williams on the background to the Click-Away Pound survey
“For many years disabled people have experienced major barriers to the use of websites when shopping. The situation seems to be getting worse overall with little understanding or interest being shown by many website owners and developers.” Read Rick's full article
Why is this research important to Enterprise Rent-A-Car?
“When we were approached by Freeney Williams to support their research into the "Click-Away Pound", we felt it was an incredibly compelling piece of work and we wanted to be involved.” Read the full article from Enterprise Rent-A-Car
Why is this research important to Business Disability Forum?
“Business Disability Forum (BDF) is pleased to support our long-term Associate Rick Williams and Partner organisation, Enterprise Rent-A-Car in carrying out this valuable body of research.” Read the full article from Business Disability Forum